Data Visualization can help you make your presentations easy to present for you and comprehend for your audience. Check out more advantages in this blog.
A famous saying by Peter Drucker is “You can’t improve what you can’t measure”. Therefore, businesses record everything like customer responses, marketing efforts, and sales. All this data is further used to see market trends and get insights into the performance of the company.
Now, this data can be either arranged in tables with numbers or visualized with graphs. Graphical visualization is a better choice of the two as it makes the data more understandable. If you watch FOX Business on Spectrum cable and Spectrum mobile deals or any other residential cable provider, you will notice more graphs than numbers. The reason is the ease of comprehending visual data for people.
In this brief article, you can see different reasons why data visualization has become so popular.
What Is Data Visualization?
Giving your data a graphical representation is called data visualization. The visual representation of data can be of any form like line graphs, bar charts, pie charts, Venn diagrams, histograms, and other types. Whatever the type of graph may be, it serves the same purpose of giving values a graphical representation.
Easy Comprehension In Data Visualization
It is a fact that people can recognize shapes, figures, and patterns better than extended tables of numbers. A clear graph drawn between the X and Y axis is much easier to understand than numbers in a table. You can understand what’s on your screen in a matter of seconds.
This is one of the most powerful things about visual data. Even people who are not good at numbers don’t take long to understand graphs. So, this approach can help the people who don’t know much about how data visualization and stats work too.
Ease of Presenting In Data Visualization
During business meetings, you may have to present months of stats to your investors and directors. If you start showing numerical tables, not only will it be difficult to present but it will also take a lot of time. And the worst part is that the people in the meeting cannot pay the type of attention to comprehending all this would require.
So, make things easier for everyone by using more widgets and fewer numbers. It is best for both presenters and observers.
Identifying Patterns in Trends
When you see the graphical data of successive periods, you can observe patterns. For example, you can examine your social media marketing performance by comparing graphs from different time frames. When you look at the data for the past three months, you can see if your engagements increased, decreased, or have been at a standstill. This is just one example. You can identify patterns in other things too like sales, customer satisfaction rate, customer retention, and the list go on.
These trends can help you make smarter future decisions for your business. It is easier to track the areas that you should work on and project your efforts in the right direction. Business analysts keep a keen eye on these trends for corporations to make changes to the strategies of a lot of successful businesses.
More Effective Presentations
If you are pitching a business to investors or the decision-makers at your company, your presentation should be compelling. Maximizing the use of visuals is one of the best ways to catch everyone’s attention and retain it. You can create a graphical representation of the things everyone is interested in. Support your claims with data charts. This approach is much better than just making different claims without any backing.
It is also important not to bombard your audience with everything at once. Do not make the graphs complex by adding a lot of information. Data Visualization Prioritize what’s more important and make your data charts easy to follow. Overdoing can affect the overall effectiveness of the idea you are promoting.
The Bottom line
Visualization is a powerful tool to deliver your ideas to the audience. Making graphs can help make data more understandable and easier to present. Also, you can identify trends and present data more effectively. So, it is better to maximize the visualization aspect for recording data.